"But, of course, egg deaths aren’t the point. Pro-lifers don’t actually believe that a fertilised egg is the moral equivalent of a newborn baby – if they did, there would certainly be major pushes for research on why more than half of all these cellular human beings are flushed out of the body and die. (Imagine if more than half of all three-year-olds suddenly dropped dead – we wouldn’t just shrug our shoulders and say, “Well that’s nature!”) What they do believe is that birth control has given women too much freedom. And they realise that if they can change the terms of the debate – just as they did when they rebranded an embryo as a baby – they might make some headway in the long run."